Strategy and Execution:

The strategy is simple and has proven to be effective for other Detachments. Simply place one of these high impact full color mouse pads, custom imprinted with your Detachment information, at each of the computers located throughout your university campus (where permitted). The full color graphic is sure to get the attention of potential candidates while they are sitting at the computer and can easily go on-line to find out more about what the ROTC program has to offer. In addition, you may want to include your location on the mouse pad to let candidates know where to find you thus increasing walk-ins. Let this simple campaign work for you by simply distributing the mouse pads throughout your university computer labs/classrooms. At the low price points available on these products it can make a good give-away as well. You'll find a variety of custom full color mouse pads for your choosing.

Results:

Give your Detachment presence throughout campus with your custom mouse pads at each computer thus increasing awareness and interest among potential candidates.