Strategy and Execution:

Prepaid Music Cards!

Music is one of the standards of college life. Give your collegiate and high school targets something they are sure to use - A pre-paid music card! It's safe, legal, and full of selections that they can download for free. Over 2,700,000 songs to choose from! Downloading music is quick and easy!

Choose between 1-3 prepaid songs on your customized card with a web address for downloading. When they go to the landing page to download their songs, it is customized for ROTC with cool graphics, scholarship information, and AFROTC web address. A page like this could cost over $500, but it is included FREE with this card. From your customized landing page, they can choose from over 2.7 million songs to download!

Distribute these everywhere you go. They're small enough to fit in your pocket and easy to hand out. They are a great way to initiate conversation – either about the music they can download or the information on the card about ROTC.

Your presence will be seen and heard – on the card, on the landing page, and in their ears every time they listen to their music. It's a great way for them to get online to check out ROTC and apply for scholarships while they’re downloading.

Results:

You have increased awareness of ROTC scholarships and provides them with an opportunity to respond and apply for scholarships while online downloading music!